Field guide

Written by Gerry McGovern, an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to make your website really work for you. On the Internet, if you're not read, you're dead. Killer Web Content is an accessible, concise, and practical guide to the strategies and techniques you need to get the very best out of your online content. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right